Category: Authoring Tactics

Friday 03 February, 2012 at 4:06 pm / 0 comment

The Online Impact of Super Bowl XLVI

For me the most religious of all holidays is the Super Bowl.

Tuesday 20 December, 2011 at 3:39 pm / 0 comment

B2B Content Strategy

When it comes to B2B marketing and content strategy, the keyword is conversion. A robust content strategy needs to deal with everything that leads up to that point and beyond.

Monday 05 December, 2011 at 3:36 pm / 0 comment

Tired of Making Spelling Errors in a Crop Circle?

Typos are hell to deal with, it's a good thing that most of us don’t communicate via crop circles anymore!

Thursday 22 September, 2011 at 11:54 am / 1 comment

A Good Rich Text Editor is Hard to Find

In this day and age, we have all experienced the process of creating content online. Posting small amounts of text to Twitter and Facebook is one thing, but when you are in marketing, it’s a whole other ballgame.

Wednesday 03 August, 2011 at 3:33 pm / 0 comment

The Changing Faces of Content Authoring

I’ve been with Ephox for 6 years but back in 2000 I was working for a leading Content Management System vendor. Over the last 10 years I've seen the process of authoring content change dramatically along with the tools used.

Tuesday 26 July, 2011 at 3:22 pm / 0 comment

Is Your Content A Dead Parrot?

If Monty Python were to write about the new road to content I bet the sketch might start this way:

Thursday 21 July, 2011 at 3:42 pm / 0 comment

The Content Marketing DUMMY

I know I am supposed to know what “content marketing” is and how to do it, but I don’t. I am in marketing and I work for a company that makes the best content authoring tools on the planet, but I will admit that I haven’t really tried to understand it until now.