Category: Content Marketing

Friday 10 February, 2012 at 3:18 pm / 0 comment

5 Online Marketing Predictions for 2012

As I was typing my marketing predictions for 2012, I had to change a few things because the rate of innovation in the marketing world has been so swift that a single start up with a really good idea made me change my predictions.

Friday 03 February, 2012 at 4:06 pm / 0 comment

The Online Impact of Super Bowl XLVI

For me the most religious of all holidays is the Super Bowl.

Friday 27 January, 2012 at 10:19 am / 0 comment

The Social TV Revolution

By now, you’ve probably noticed the “tell us what you think on twitter or facebook” messages that seem to be running all over your television screens. This is the most basic level of “social TV,” an attempt by networks to increase audience loyalty and engagement by creating places for fans to hang out.

Monday 16 January, 2012 at 3:54 pm / 0 comment

Lotusphere 2012

Oh Lotusphere, oh Lotusphere, it’s that time of year for Lotusphere. No, I haven’t had any cocktails, but I thought it would be fun to start today’s blog out with a song.

Thursday 05 January, 2012 at 12:56 pm / 0 comment

Mobile Content. Can You See Me Now?

With the smartphone popularity on the rise, it’s a shame that an astonishing number of businesses still haven’t engaged with mobile content strategy.

Wednesday 28 December, 2011 at 5:28 pm / 0 comment

How The NBA stole Christmas Back from the Grinch

After months of negotiations, the NBA finally tipped off a new season.

Tuesday 20 December, 2011 at 3:39 pm / 0 comment

B2B Content Strategy

When it comes to B2B marketing and content strategy, the keyword is conversion. A robust content strategy needs to deal with everything that leads up to that point and beyond.

Monday 19 December, 2011 at 12:22 pm / 0 comment