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	<title>Ephox Blog - The New Road To Content</title>
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	<description>THE NEW ROAD TO CONTENT</description>
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		<title>Click-throughs Without Content Marketing is Dead Marketing</title>
		<link>http://blog.ephox.com/2012/05/10/click-throughs-without-content-marketing-is-dead-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=click-throughs-without-content-marketing-is-dead-marketing</link>
		<comments>http://blog.ephox.com/2012/05/10/click-throughs-without-content-marketing-is-dead-marketing/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:26:36 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1197</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox When filmmakers fail to deliver on the promise of a laugh-out-loud movie like the promos teased, they risk the chance of tarnishing their reputation and losing the viewer completely. It’s the same with your brand. Everything you do to draw consumers to your site, whether it’s social media, display [...]]]></description>
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		<title>Change is Good</title>
		<link>http://blog.ephox.com/2012/04/24/change-is-good/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=change-is-good</link>
		<comments>http://blog.ephox.com/2012/04/24/change-is-good/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 19:20:24 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1192</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox People go about their business, watching tv, walking to work, or listening to the radio, and ads interrupt that activity. That’s how ads stay memorable. Effective marketing subliminally links itself to what people choose to do, what they like to do. Well, marketing can’t solely rely on interruption anymore. [...]]]></description>
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		<title>A Content Strategy for Maintaining an Accessible Site</title>
		<link>http://blog.ephox.com/2012/04/18/a-content-strategy-for-maintaining-an-accessible-site/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-content-strategy-for-maintaining-an-accessible-site</link>
		<comments>http://blog.ephox.com/2012/04/18/a-content-strategy-for-maintaining-an-accessible-site/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 18:45:53 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Categories]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[UnderCover CMO]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1185</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox My current strategy required me to ask other departments to help locate content issues and depending on other people’s busy schedule delayed our whole content production process. Our website is constantly being updated and our visitors were beginning to feel the delay in our process. I began researching for [...]]]></description>
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		<title>The Revolution has Arrived and Content Marketing is the New King</title>
		<link>http://blog.ephox.com/2012/04/09/the-revolution-has-arrived-and-content-marketing-is-the-new-king/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-revolution-has-arrived-and-content-marketing-is-the-new-king</link>
		<comments>http://blog.ephox.com/2012/04/09/the-revolution-has-arrived-and-content-marketing-is-the-new-king/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 17:34:43 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1176</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox We’ve reached that point in the marketing industry. As people are demanding more personalized, relevant messaging from their brands, they are looking for more than traditional advertising. The compass is clearly pointing towards content marketing as the future of advertising. So what’s brought us to this tipping point? 1. Multitude [...]]]></description>
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		<title>Accessibility: Little Shortcuts Can Have Big Consequences</title>
		<link>http://blog.ephox.com/2012/04/03/accessibility-little-shortcuts-can-have-big-consequences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=accessibility-little-shortcuts-can-have-big-consequences</link>
		<comments>http://blog.ephox.com/2012/04/03/accessibility-little-shortcuts-can-have-big-consequences/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 17:10:36 +0000</pubDate>
		<dc:creator>Emily McAuliffe</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1165</guid>
		<description><![CDATA[by Emily McAuliffe, Marketing Team, Ephox Sometimes we take shortcuts, just to get our content out the door.  Our new landing page is live and we didn’t give it a second thought about being accessible because the content looks great, it’s free of spelling errors, and it went through our usual approval process. Little did we [...]]]></description>
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		<title>Ready to Pin?</title>
		<link>http://blog.ephox.com/2012/03/28/ready-to-pin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ready-to-pin</link>
		<comments>http://blog.ephox.com/2012/03/28/ready-to-pin/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:00:25 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1159</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox Pinterest is the new social media phenomena that has women ages 25 &#8211; 35 pinned to their computers. According to a recent study, Pinterest drives more referral traffic than Google+, LinkedIn, and Youtube combined. Many even believe Pinterest has changed website design forever. Traditional “text content” has been thrown [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mad Men. The Story Begins.</title>
		<link>http://blog.ephox.com/2012/03/23/mad-men-the-story-begins/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mad-men-the-story-begins</link>
		<comments>http://blog.ephox.com/2012/03/23/mad-men-the-story-begins/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 22:49:05 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1152</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox Not even Don Draper could have predicted the effect that Internet access would have on attention spans, our ability to absorb advertising messages, and our growing need for personalization. Customers no longer want to be talked at; they want to be talked with about topics that are interesting to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Busted by the Brand Police</title>
		<link>http://blog.ephox.com/2012/03/21/are-you-guilty-of-content-errors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-guilty-of-content-errors</link>
		<comments>http://blog.ephox.com/2012/03/21/are-you-guilty-of-content-errors/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 19:01:31 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[UnderCover CMO]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1140</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox I smelled blood. I went hunting and found even more errors! It was actually pretty darn fun finding errors on someone else’s website (instead of my own). I can imagine how embarrassed their marketing team would be if they knew. Then, I had one of those self reflection moments [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Accessible is Your Website?</title>
		<link>http://blog.ephox.com/2012/03/09/how-accessible-is-your-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-accessible-is-your-website</link>
		<comments>http://blog.ephox.com/2012/03/09/how-accessible-is-your-website/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 19:24:34 +0000</pubDate>
		<dc:creator>Tom Smith</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[UnderCover CMO]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1122</guid>
		<description><![CDATA[by Tom Smith, Sales Team, Ephox A couple of days ago, I watched a webinar on the latest marketing trends for enterprise corporations. From Mobile technology to HTML 5, a variety of trends where discussed, but one thing that caught my attention was a story on accessibility. The facts are what ultimately caught my attention. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Journey Begins</title>
		<link>http://blog.ephox.com/2012/03/02/the-journey-begins/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-journey-begins</link>
		<comments>http://blog.ephox.com/2012/03/02/the-journey-begins/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 23:13:16 +0000</pubDate>
		<dc:creator>Ger Burns</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[UnderCover CMO]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1117</guid>
		<description><![CDATA[by Ger Burns, Marketing Team, Ephox Having let my new role as an undercover CMO set in, I began thinking about things I’ve encountered in my first month on the job. And one thing that came to mind was an idea I had during the holidays: Working through the holidays gives you time you don’t [...]]]></description>
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