<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ephox Blog - The New Road To Content</title>
	<atom:link href="http://blog.ephox.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.ephox.com</link>
	<description>THE NEW ROAD TO CONTENT</description>
	<lastBuildDate>Wed, 22 Feb 2012 01:42:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>5 Online Marketing Predictions for 2012</title>
		<link>http://blog.ephox.com/2012/02/10/5-online-marketing-predictions-for-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-online-marketing-predictions-for-2012</link>
		<comments>http://blog.ephox.com/2012/02/10/5-online-marketing-predictions-for-2012/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 23:18:39 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1009</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox Sudden death in the daily deals market Look, the backlash against daily deals sites is becoming very real, and yet new companies are entering the market every day.  Even my local TV station is trying to get into my wallet with a daily deal promo. While these kinds of [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2012/02/10/5-online-marketing-predictions-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Online Impact of Super Bowl XLVI</title>
		<link>http://blog.ephox.com/2012/02/03/the-online-impact-of-super-bowl-xlvi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-online-impact-of-super-bowl-xlvi</link>
		<comments>http://blog.ephox.com/2012/02/03/the-online-impact-of-super-bowl-xlvi/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 00:06:27 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Authoring Tactics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=1004</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox Simply put I’ve always been a huge football fan and in particular, I believe I’m the biggest Minnesota Viking fan in the state of California. I go so far over the top that I actually tell my daughter nightly to dream of the Vikings winning the Super Bowl. Actually [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2012/02/03/the-online-impact-of-super-bowl-xlvi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social TV Revolution</title>
		<link>http://blog.ephox.com/2012/01/27/the-social-tv-revolution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-social-tv-revolution</link>
		<comments>http://blog.ephox.com/2012/01/27/the-social-tv-revolution/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:19:48 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=996</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox A number of startups are working both with and against television networks to take the social TV experience to the next level. Companies such as GetGlue, Loyalize and Miso are working on audience participation platforms that include polls, quizzes, games, and loyalty points. As a brand, it’s important to [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2012/01/27/the-social-tv-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lotusphere 2012</title>
		<link>http://blog.ephox.com/2012/01/16/observation-day-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=observation-day-1</link>
		<comments>http://blog.ephox.com/2012/01/16/observation-day-1/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 23:54:12 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=985</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox Anyway, over the next couple of days, I plan on writing about some of my observations from what I call the Mothership of all Lotus related IBM conferences. This morning was the big Keynote where music for OK GO was some how mixed together with the readings of one [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2012/01/16/observation-day-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Content. Can You See Me Now?</title>
		<link>http://blog.ephox.com/2012/01/05/mobile-content-strategy-can-you-see-me-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-content-strategy-can-you-see-me-now</link>
		<comments>http://blog.ephox.com/2012/01/05/mobile-content-strategy-can-you-see-me-now/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:56:49 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=967</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox These businesses are missing a huge opportunity to connect with consumers. Mobile optimization helps businesses boost sales and engagement with their customers. But just because a business has a mobile content strategy doesn’t mean that it is a success. Some businesses treat their mobile content as a shrunken down [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2012/01/05/mobile-content-strategy-can-you-see-me-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How The NBA stole Christmas Back from the Grinch</title>
		<link>http://blog.ephox.com/2011/12/28/how-the-nba-stole-christmas-back-from-the-grinch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-the-nba-stole-christmas-back-from-the-grinch</link>
		<comments>http://blog.ephox.com/2011/12/28/how-the-nba-stole-christmas-back-from-the-grinch/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 01:28:26 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=960</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox Once the contracts between the players and owners where finalized, the NBA carried out what can best be described as a content blitz on North America. That’s right. Radio, TV, Billboards, Talk shows, Print and the power of the Internet helped make this year’s NBA tip off the most [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2011/12/28/how-the-nba-stole-christmas-back-from-the-grinch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Content Strategy</title>
		<link>http://blog.ephox.com/2011/12/20/b2b-content-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b2b-content-strategy</link>
		<comments>http://blog.ephox.com/2011/12/20/b2b-content-strategy/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 23:39:55 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Authoring Tactics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=951</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox That may sound difficult. More than just the marketing side of your sales cycle, B2B content strategy has to account for all the different stages of the sales cycle: from lead generation to persuasion to conversion and everything in between. Therefore, it’s crucial that the information provided on your [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2011/12/20/b2b-content-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>End of Year Content Push</title>
		<link>http://blog.ephox.com/2011/12/19/end-of-year-content-push/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=end-of-year-content-push</link>
		<comments>http://blog.ephox.com/2011/12/19/end-of-year-content-push/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 20:22:43 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Categories]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=944</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox  We wrote previously about why your content strategy needs to focus on conversion in the run up to the holidays. Keeping that in mind, there are a few other steps you should take before 2012 arrives with a splash. Looking back, did your 2011 content strategy proceed as planned? [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2011/12/19/end-of-year-content-push/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Strategy for the Holidays</title>
		<link>http://blog.ephox.com/2011/12/13/content-strategy-for-the-holidays/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-strategy-for-the-holidays</link>
		<comments>http://blog.ephox.com/2011/12/13/content-strategy-for-the-holidays/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:29:54 +0000</pubDate>
		<dc:creator>jessica.lee</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=937</guid>
		<description><![CDATA[by Jessica Lee, Marketing Team, Ephox There’s one key difference between the holidays and the rest of the year, and it isn’t just the Christmas Carols and general good cheer. Here’s the most important thing you need to know about the holidays: consumer wallets are open, and they’re ready to spend. In terms of content [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2011/12/13/content-strategy-for-the-holidays/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tired of Making Spelling Errors in a Crop Circle?</title>
		<link>http://blog.ephox.com/2011/12/05/tired-of-making-spelling-errors-in-a-crop-circle/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tired-of-making-spelling-errors-in-a-crop-circle</link>
		<comments>http://blog.ephox.com/2011/12/05/tired-of-making-spelling-errors-in-a-crop-circle/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 23:36:23 +0000</pubDate>
		<dc:creator>Dave Dabbah</dc:creator>
				<category><![CDATA[Authoring Tactics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://blog.ephox.com/?p=931</guid>
		<description><![CDATA[by Dave Dabbah, Marketing Team, Ephox The medium really helps make the message. It helps spread knowledge. It is how stories are told, whether ’round the fire or on Skype or on your Kindle. Early on, authorship was inconsequential. A member of the tribe&#8230; a scribe, a shaman. Probably all three of them and more [...]]]></description>
		<wfw:commentRss>http://blog.ephox.com/2011/12/05/tired-of-making-spelling-errors-in-a-crop-circle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

