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Press Release: Ephox Continues to Achieve Record Growth through Strategic Partnerships and Product Enhancements

SAN MATEO, California and Brisbane, Australia—July 28, 2008— Ephox, the leading provider of authoring software for web content management (WCM), announced continued record growth for the fiscal quarter ending June 30, 2008 – with sales rising 114% over the previous year. Contributing to the company’s success are strong partner relationships with leading WCM vendors, in addition to recent enhancements of EditLive!, Ephox’s web authoring software.

Ephox has successfully integrated EditLive! into the platforms of the top WCM vendors - allowing end users to create and publish content more efficiently. Ephox OEM and solution partners include EMC|Documentum, IBM, Oracle, Percussion, RedDot and Vignette.

“We are pleased that the top WCM vendors continue to adopt EditLive!,” said Ephox’s VP of Marketing and Sales, Antony Awaida. “EditLive! has become the tool of choice for the vast majority of WCM users and we expect this will create further momentum for Ephox in the market.”

In May, Ephox released EditLive! version 6.4, after six months of developing and testing. This new version offers enhanced style sheet support and gives users the ability to create sophisticated looking web documents with more control over the layout.

“The need for creating professional quality websites without using IT is much more important now than it has ever been,” said Ephox CEO Andrew Roberts. “EditLive! 6.4 is another milestone in our long-term vision of enabling business authors to create high-quality websites, quickly.”

About Ephox
Since 1999, Ephox has developed enterprise-class authoring solutions that improve the success of business web sites. The company’s products are used by more than 300,000 web content authors in over 1,500 organizations across 35 countries. Customers include Red Bull, ANZ, Northrop Grumman, Swiss Re, Ahold, Kaiser-Permanente, Groupe Danone, and the Victorian Department of Justice. For more information, please visit www.ephox.com.

Atech in the Blue



My newly upgraded iPhone is bringing 'live blogging' to the Ephox blog for the first time. I am at Ascendant Technology's after-conference party at Buddy Guy's Legends Chicago that Ephox is sponsoring.

Today we heard from IBM WebSphere Portal's Chief Architect that 3-4 years ago that 'web content management was dead' and that now it is 'hot'.

Tomorrow I give two talks about why, if you think WCM is hot, that you should be thinking about EditLive! to make your WCM system really fly.

Partners in Web Content Management

Analyst firm Gartner recently updated their Web Content Management report in which they discussed trends and took a look at the software companies successfully serving the market. Gartner’s report gushed that "the prospects for web content management are overwhelmingly positive" and I am very happy to agree with them given that we have just finished one of our most successful financial years.

Among the many Ephox highlights of this past twelve months I believe that the hallmark of our success was partnering. Partnering is easy to say but hard to do and Ephox is unique in how we compliment and offer value-added technology to the WCM market.

Our long-held belief in partnering has resulted in us now working closely with 7 of the 17 vendors in Gartner’s report: Ektron, EMC Documentum, IBM, Open Text, Oracle, Percussion and Vignette. Hopefully more will follow shortly.

Of particular note is the strong partnership we have with our friends at IBM to improve the content authoring capabilities in the IBM Lotus Web Content Management system. We now have over 100 joint customers with IBM and generally enjoy partnering with Big Blue. The Ephox-IBM hosted Australia Day party at Lotusphere in January was particularly good fun!

This past year we also entered into expanded agreement with EMC Documentum. Our partnership extends back to 2004 when we worked with EMC to integrate EditLive! into WebPublisher. We have always been impressed with their engineering and product management teams and we are very happy to see our partnership expand into more products.

Last month we also signed a renewed agreement with Oracle. We had originally worked with their Stellent team to integrated EditLive! prior to their acquisition by Oracle. In May, the Oracle Universal Content Management (UCM) product shipped with EditLive! and we entered into an expanded relationship where we would work together on a new Enterprise Edition of EditLive! that will be coming out later this year.

And finally this year has also seen the launch and initial customers of EditLive! for RedDot. Open Text's RedDot is an impressive WCM solution known for its ease of use. With the new EditLive! integration we hope we can take usability to even greater heights.

For the WCM market to truly thrive it needs innovative software vendors who can develop complementary technology to the out-of-the-box platforms. There is a very large scope for innovation in the web content management market and we are happy to be part of it.

Quarterly Product Update Recording Available

Below is the recording of the July Quarterly Product Update for those who missed it. This was a recording of the North American time slot, hosted by Michael Fromin our Director of Products.

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