CMSWire: EditLive! and New WYSIWYG Features for Non-Techies

CMSWire: EditLive! and New WYSIWYG Features for Non-Techies

Everyone loves to make their software easy for the non-technical user. Probably, because the non-technical user is usually the one making the decisions. If we make them think that they could “quickly” and “easily” do anything, they feel more empowered.

Some good coverage of our new 6.5 release. Making things easy for end users is precisely what we aim for, while still providing system administrators control via our flexible configuration file to make sure they don't get too carried away.

Partners in Web Content Management

Analyst firm Gartner recently updated their Web Content Management report in which they discussed trends and took a look at the software companies successfully serving the market. Gartner’s report gushed that "the prospects for web content management are overwhelmingly positive" and I am very happy to agree with them given that we have just finished one of our most successful financial years.

Among the many Ephox highlights of this past twelve months I believe that the hallmark of our success was partnering. Partnering is easy to say but hard to do and Ephox is unique in how we compliment and offer value-added technology to the WCM market.

Our long-held belief in partnering has resulted in us now working closely with 7 of the 17 vendors in Gartner’s report: Ektron, EMC Documentum, IBM, Open Text, Oracle, Percussion and Vignette. Hopefully more will follow shortly.

Of particular note is the strong partnership we have with our friends at IBM to improve the content authoring capabilities in the IBM Lotus Web Content Management system. We now have over 100 joint customers with IBM and generally enjoy partnering with Big Blue. The Ephox-IBM hosted Australia Day party at Lotusphere in January was particularly good fun!

This past year we also entered into expanded agreement with EMC Documentum. Our partnership extends back to 2004 when we worked with EMC to integrate EditLive! into WebPublisher. We have always been impressed with their engineering and product management teams and we are very happy to see our partnership expand into more products.

Last month we also signed a renewed agreement with Oracle. We had originally worked with their Stellent team to integrated EditLive! prior to their acquisition by Oracle. In May, the Oracle Universal Content Management (UCM) product shipped with EditLive! and we entered into an expanded relationship where we would work together on a new Enterprise Edition of EditLive! that will be coming out later this year.

And finally this year has also seen the launch and initial customers of EditLive! for RedDot. Open Text's RedDot is an impressive WCM solution known for its ease of use. With the new EditLive! integration we hope we can take usability to even greater heights.

For the WCM market to truly thrive it needs innovative software vendors who can develop complementary technology to the out-of-the-box platforms. There is a very large scope for innovation in the web content management market and we are happy to be part of it.

EditLive! is Now More Stylish

Last month the EditLive! team released version 6.4 after six months of diligent developing and testing. Version 6.4 is an important release that focused on improvements to the cascading style sheet (CSS) rendering and editing engine of EditLive!

Improvements to the 'CSS rendering and editing engine' may sound rather technical and you would be forgiven for wondering what, if anything, this has to do with an average author's life?

The answer is that the web content management world needs to lift the bar when it comes to style. Using the words 'style' and 'web content management' in the same sentence might seem odd but it is a brave new Web 2.0 world. The need for creating visually appealing content is much more important now than it has ever been. Boring, static sites just aren't enough.

Modern web sites make use of many web design tricks to deliver a compelling experience. Take a look through Apple's new iPhone site for inspiration for your next web page. Side bars, floating boxes, tabbed tables, fancy lists and rounded corners are everywhere.

EditLive! 6.4 represents the start of many improvements to enable good looking effects to be created quickly and easily. Improvements such as displaying and editing floating 'div' elements are an example of what might at first seem like arcane developer-only features but will ultimately enable authors to easily create floating sidebars and callout boxes.

In the coming months we will be releasing style sheets that make the most of our new found style. Stay tuned as we put some sizzle back in the web content management world!

-Andrew Roberts, Co-Founder and CEO

How does Track Changes fit a WCM system workflow?

Deane Barker of gadgetopia got me thinking with his post about how content makes it from an idea to an html document on a website:

"Someone thinks up some content, they bring it up in a meeting, people talk about it, they discuss it with other people, they may write something in Word and send it around, etc. After all of this, they then crack open the CMS, enter the content, perhaps leave it in draft to be reviewed, etc."

WCM system vendors pay a lot of attention to version control, publishing approvals and content creation workflows. The intended result is high quality content and an audit trail. The unfortunate trade-off is an interface that involves many dialogs, keystrokes and sometimes confusing steps for content authors to get their job done. Collaboration requires a simple interface with the minimum of steps. This requirement does not easily fit with CMS workflows and version control. I call this the collaboration versus control conflict. Wiki's are great for collaboration, WCM systems are great for fine grained control over content creation and delivery.

Collaboration options in a WCM environment are limited to document version comparison.  Authors can see the differences between versions and may select one version in its entirety.

Alternatively, as in Deane's earlier description, authors can collaborate on a document outside the WCM and copy a draft into the WCM.  Some of the ways to do this include:

  1. Live screensharing, around a desk or via the internet - great for live interaction, but costly and difficult to achieve, especially for globally spread teams; no version control; changes accepted/rejected during screensharing. 
  2. Zoho, Google Docs and similar web based document editors - great for live and asynchronous interaction with automatic version control and version comparison; not so great for sensitive documents that belong behind the firewall; no ability to accept/reject discrete changes within a document. 
  3. MS Word + email, phone calls or face to face meetings - Track Changes gives the ability to accept/reject discrete changes to the document, ok for asynchronous interaction; no version control.

Track Changes delivers the ability to immediately see what changes have been made to a document and to accept or reject each change individually. This is the best way to collaborate on a document and replicates the way people have always collaborated on documents using pen and paper.

But how does Track Changes affect your WCM system workflow, in particular version control and approvals? To answer this we spoke to the experts: our customers. In summary we found two distinct approaches, both of which can fit into a traditional WCM workflow:

  1. Keep the Track Changes markup in the document through the approval workflow. Certain people have authority to accept/reject changes while others can only make content changes. Before the document reaches the final workflow step all changes have been accepted/rejected; OR 
  2. Have all change markup accepted/rejected before entering the workflow. Collaboration only occurs on the draft version, once the final changes have been accepted/rejected the document goes to the next step in the WCM workflow.

WCM version control can still function as usual with Track Changes. A new version of the document can still be created every time there is a change (including an accept/reject action) because the document is already inside the WCM.

In summary, adding Track Changes to a WCM system gives you the best of both worlds: WCM version control and workflow with the best document collaboration tool all within a single application.

 

Homebrew CMS - Remember the Editor

We are always surprised by how many customers of high end content management systems actually refer to them as their "authoring environments". Why? Because faster, better and - ultimately - cheaper authoring for their web sites or intranets was the #1 reason they bought their CMS in the first place.

James Robertson, author of the CMS Requirements Toolkit, consultant and blogger reminds those assembling a home grown CMS to beware the perils of cutting corners on the authoring environment for your CMS:

Editing environment. If the authors can't easily and efficiently get their words onto the site, you're toast. There's a huge amount that goes into a good editing tool, including table support, CSS, images, spell checking, and clean cut-and-pasting from Word. Even if you chose to use one of the commercial editing tools (a good idea!), it still needs to be tightly integrated into the CMS.

All online editors are not the same despite first appearances. Building a robust, highly functional product is a lot of hard work and something we like to think we do well.

Content Management Goes Here

Vern Imrich, Percussion Software's CTO, blogs over on Gilbane about the content management industry today. He makes some excellent observations about the mish-mash of product/technologies/solutions that fall under content management umbrella:

How can buyers be moving up the stack while the major vendors move down? The answer is part semantics, and part market shift. The term "content management," including all of its current acronyms ECM, WCM or just CMS, is too generic. This is largely due to the fact that managing content itself is so new to both applications and infrastructure, that there it belongs in both places. Secondly, there is a real bifurcation going on in the market. The true infrastructure aspects of content management, such as optimal storage and retrieval, indexing, and library services are increasingly becoming commoditized and absorbed into the infrastructure software stack. But as these content services precipitate downward, they become too generic to solve any particular line of business problem on their own. This means that another layer of content-driven applications must emerge at the top of the stack, to provide the horizontal and vertical applications, such as internet and multi-channel marketing, something I blog about quite a bit. All of these very different offerings are today called "content management" with vendors for each moving down and up the stack respectively.

While technologists love the simplicity of block diagrams showing "the content management goes here," the reality is that content management goes in a lot of places. For the foreseeable future, we're going to have many systems, all of which do very different things, and yet all called Content Management of one kind or another. If you can better understand the specific initiative driving each new system or solution, you can better understand how your current systems do or do not apply, and whether you need to add more "content management" to achieve your goals.

The reality is that there are a wide range of "content applications" that can be built on top of content management systems. The more that there are robust, well understood repositories that provide these services to applications, the more interesting the content management space becomes for customers.

[Note: Percussion is an Ephox OEM partner.]

tags: , , , ,

Subscribe